21 is youth. 21 is prime. 21 is inspiration refined. Our adamance about creativity clicks with I.T’s vision on inspiration. So naturally we worked with the local fashion giant to present the short video competition that commemorates their 21st anniversary – I.T. 21. For the purpose of convening creative individuals to contend for the $210,000 worth champion prize, we tailored an online marketing package to administer and promote the event.
The package is based primarily on I.T 21’s official website, in which competing videos are hosted for streaming and voting. In addition to news updates and media coverage on the competition, videos by celebrities like Alex Fong, Angelababy, and Siufay are also attached to inspire and attract individuals a little more.
Other tie-in components include, a twitter site especially dedicated to those who need to instantly keep track of updates and voting results, as well as a Facebook film shooting game where players can dress up in outfits available at I.T stores, invite friends to their crew, and get the camera rolling.